Upcoming Sales Missions & Events

​​​In 2025, Explore Marketing is excited to lead sales missions to some of the most important travel trade markets globally. Each sales mission is limited to 8 participants. Join us to connect with key players in these strategic regions:

​

1. Los Angeles-Based Receptive Operators

Meet with receptive tour operators in the Los Angeles area who specialize in selling U.S. destinations and attractions to a range of international markets, including Japan, China, Korea, Southeast Asia, as well as Europe. These operators play a pivotal role in connecting international travelers to local experiences.

​

• Mission Highlights:

  • Build relationships with receptive operators who drive international bookings.

  • Showcase your offerings directly to industry professionals who create travel packages.

  • Gain insights into trends for inbound travel to the U.S.

​

2. India

With a focus on US attractions, museums, and sightseeing providers, this travel trade sales mission will allow you to tap into the rapidly growing Indian outbound travel market, known for its high-spending travelers and group travel dynamics. With increasing interest in U.S. destinations, this is a prime opportunity to introduce your brand to a vibrant and evolving market.

​

• Mission Highlights:

  • Meet with leading Indian tour operators and travel agents.

  • Present your destination or attraction as a must-visit in their itineraries.

  • Build awareness and partnerships in this emerging market.

​

3. United Kingdom & France

Strengthen your presence in two of Europe’s most important travel markets. The UK and France are leading source markets for international travelers, with a strong affinity for cultural, historical, and experiential tourism.

​

• Mission Highlights:

  • Engage with top tour operators and travel agents in London, Paris, and beyond.

  • Highlight your offerings to seasoned professionals seeking unique travel experiences for their clients.

  • Stay ahead of trends in European outbound travel.

​

4. Germany & Switzerland

Reach travelers from Germany, one of the largest outbound travel markets in the world, and Switzerland, known for its affluent and travel-savvy population. These countries offer significant opportunities for U.S. destinations and attractions.

​

• Mission Highlights:

  • Meet with key industry players in Frankfurt, Munich, Zurich, and Geneva.

  • Showcase your destination to professionals catering to both group and FIT (Free Independent Traveler) markets.

  • Build partnerships that foster long-term growth in these vital markets

​

5. Travel Sales Mission: Orlando, New York & Boston

Connect with top travel trade buyers in Orlando, New York and Boston, three major hubs for domestic and international travel. This sales mission provides the perfect platform to meet with receptive operators actively seeking new destinations and attractions. International source markets include Italy, France, Spain, Germany, India, and Brazil. Domestic operators manage student groups, member benefit organizations, and educational group tour operators.

​

• Mission Highlights:

  • Build relationships with key buyers to boost bookings and sales.

  • Gain insights into market-specific travel trends.

  • Showcase your offerings through one-on-one meetings and networking opportunities.

​

This mission is ideal for DMOs, attractions, and activity providers looking to expand their reach in these influential markets and wanting to channel their international business through receptive operators.​​

​​​

​

Why Participate in Explore Marketing Sales Missions?

Travel trade sales missions offer a unique opportunity to engage directly with tour operators, travel agents, and other industry stakeholders. These personalized face-to-face interactions allow you to:

• Showcase your destination or offerings to high-potential partners.

• Build strong relationships with decision-makers.

• Expand your presence in new and existing markets.

• Gain valuable insights into market-specific travel trends and needs.

​

​

What makes our Sales Missions different?

• Tailored Experiences: We customize each mission to ensure you meet with the right partners and achieve your goals.

• End-to-End Support: From scheduling meetings to providing on-the-ground assistance, we handle the logistics so you can focus on building connections.

• Industry Expertise: With years of experience in the travel trade, we know what it takes to make your sales mission a success.

• Global Reach: Our network spans receptive operators, tour operators, and travel agents in top markets worldwide.

​

​

Who Should Participate?

Our sales missions are ideal for:

• DMOs looking to expand their international reach.

• Attractions and sightseeing companies seeking new travel trade partnerships.

• Tourism organizations aiming to increase bookings and awareness in target markets.

​

​

What should I expect? 

Our sales missions typically last from 3-5 days and allow your team to meet with and present to key decision makers at B2B buyers and distributers of travel services. The companies we meet with tend to be tour operators, OTAs, meeting organizers, FIT and group tour planners, as well as member benefit groups that also offer travel. 

​

Generally, during our meetings we sit down with product managers, operations managers, and marketing managers to learn about their needs and perspectives on the industry, and to also present to them about our services. Many times, we also include sales agent trainings, so the consumer-facing staff of these companies knows how to best sell your product. The goal is for you to build personal connections and grow your external sales network.

​

The meetings either function as a foundation for building new business-to-business relationships or fostering existing ones. You can have one of your team members join us in person on sales missions, or you can ask us to represent your brand on your behalf. We also can organize a sales mission exclusively for your brand or destination. 

​

We at Explore Marketing strongly believe in the importance of intercultural communication and exchange, and therefore have organized and executed dozens of boutique tour and travel trade sales missions around the world. On past sales missions, we have taken small groups of up to ten clients to the United Kingdom, Germany, France, Switzerland, Italy, the Netherlands, Belgium, China, South Korea, Taiwan, Japan, India, Brazil the United States, Australia and New Zealand. 

​

​

Join Us on a Travel Trade Sales Mission in 2025

Ready to grow your travel trade presence and connect with key industry players? Explore Marketing’s sales missions are the perfect opportunity to elevate your brand and expand your reach.

​

Contact us today or browse through our listings of upcoming sales missions to learn more about our 2025 sales missions and secure your spot!

​